Simply Do It Investing
Simply Do It Investing
Metro Atlanta · MTR Program

The MTR / Hybrid
Rental Program

A different approach to owning Atlanta real estate — using a mid-term rental strategy to generate significantly more cash flow than a traditional long-term lease, on the same property.

2–3×
More Cash Flow vs LTR
$1,000+
Typical Monthly Cash Flow
15–19%
Projected Year-1 ROI
What Is the MTR / Hybrid Program?
Mid-term rentals sit between a nightly Airbnb and a 12-month lease — and that middle ground is where the income opportunity is
🏠

How It Works

The property is fully furnished and typically leased to tenants for stays of 30 days to 12 months. We use a blended "Hybrid" formula — combining MTR & short-term activity to project realistic rents.

📍

Why Metro Atlanta?

Atlanta is one of the largest film and TV production markets in the U.S., and sees steady demand from corporate relocations, insurance-displaced households, and healthcare workers — creating a consistent pipeline of furnished-rental tenants.

🤝

Our Local Team

We work with an experienced Atlanta-based real estate team that handles sourcing, evaluation, buyer's agent services, renovation (if needed), and ongoing management of this program. We also have a skilled local interior designer who furnishes and stages properties specifically for the MTR market — presentation matters for this tenant type.

Who Typically Rents These Homes?
🎬 Film & TV Production Crews 🏠 Insurance-Displaced Families ✈️ Corporate Relocations 🏥 Travel Nurses & Healthcare Workers ⚽ Athletes in Training 🎓 Extended Course / Seminar Attendees 📦 Families in Transition 💼 Multi-Month Work Assignments

LTR vs. Hybrid MTR — Side by Side
Same property, different approach. Here's how the numbers typically compare.
Line Item
Long-Term Rental
Hybrid MTR
Monthly Rent
$1,850
$4,275 – $4,750
Property Taxes
$365
$365
Insurance
$130
$156
Utilities (owner-paid in MTR)
$0
~$300
Property Management
$167 (9% flat)
~$1,100 (rev. share on collected rent)
Leasing Fee
$77/mo avg
None
Mortgage (P&I, 30% down)
$920
$920
Net Monthly Cash Flow
~$14 – $200
~$1,000 – $1,900+
One key difference: In a traditional rental the tenant pays utilities. In an MTR the owner covers utilities — but the higher rent more than offsets that cost. The MTR management fee is based on collected rent only, so there's no charge during vacant periods.

Sample Financial Analysis
Illustrative example based on a 4-bedroom, $300K property in Metro Atlanta

Sample Property — Hybrid MTR Analysis

4 BED / 2.5 BATH · METRO ATLANTA, GA · SINGLE FAMILY · NO HOA
💰 Purchase & Setup Costs
Purchase Price$300,000
Down Payment (30%)$90,000
Cosmetic Renovation~$25,000
Furnishing & MTR Prep~$30,000
Closing Costs~$6,000
Total Cash Needed~$151,000
📊 Financing
Loan Amount (70%)$210,000
Interest Rate (est.)6.25%
Monthly P&I Payment$1,292
📈 Monthly — Hybrid MTR
Gross MTR Rent$4,800
Mortgage (P&I)($1,292)
Property Taxes($500)
Insurance($175)
Utilities($350)
Management (rev. share)($1,100)
Repairs / Reserves($125)
Net Monthly Cash Flow~$1,260
📉 Same Property as Traditional LTR
LTR Monthly Rent$2,200
All LTR Expenses($2,050)
LTR Net Cash Flow~$150/mo
Projected Monthly Cash Flow — Hybrid MTR
30% down · ~6.25% rate · 4BR Metro Atlanta
~$1,260 / mo
vs. ~$50–150/mo on same property as a traditional LTR
How to read this: Both scenarios use the same $300,000 property and the same mortgage. The difference is the rental strategy. As an MTR the property earns roughly $4,800/month; as a traditional LTR approximately $2,200/month. After accounting for utilities and the higher management fee, the MTR still nets significantly more monthly income. All figures are illustrative — actual results will vary.

Things to Consider
The MTR model has real advantages — it also comes with trade-offs worth understanding before you commit
🛋️

Higher Upfront Investment

The home must be fully furnished and stocked — furniture, linens, kitchenware, appliances, WiFi. Budget roughly $25,000–$35,000 for furnishing on top of any renovation costs.

💡

Owner Pays Utilities

Electricity, water, gas, and internet are the owner's responsibility. Atlanta summers are AC-intensive — utilities can reach $400–$500/month in peak months, averaging around $350/month annually.

📉

Higher Management Fee

MTR management is a revenue share on collected rent — meaningfully higher than the 8–10% typical in traditional rentals. On the upside, no separate leasing fee, and the manager only earns when the property is occupied.

🔄

More Moving Parts Than a Standard Rental

Tenant turnover is more frequent than in a 12-month lease. Marketing, screening, and preparing the property between stays requires a capable local team.

📊

Projections Are Estimates, Not Guarantees

Financial models use blended occupancy assumptions and market-rate estimates. Real-world results vary with season, local demand, and property quality.

🏘️

HOA and Zoning Restrictions

HOA communities frequently prohibit furnished or short-term-style rentals. We specifically look for properties without HOAs and verify local municipality rules before any purchase.

🔧

Renovation Standard Is Higher

MTR tenants compare to other furnished options — kitchens, bathrooms, and presentation matter more here. Fixer-uppers may require $40,000–$80,000+ in renovation.

🌐

Currently Focused on Metro Atlanta

The full program — with local infrastructure, an established tenant pipeline, and a vetted on-the-ground team — is operational in Metro Atlanta. We're exploring other markets but don't yet offer the same depth of support elsewhere.



Common Questions
Questions we hear most often from investors exploring this program
01  What exactly is a Mid-Term Rental?
A mid-term rental (MTR) is a furnished property leased for stays of roughly 30 days to 12 months. It sits between a nightly short-term rental (Airbnb) and a traditional 12-month lease. Tenants typically need a real home — not a hotel — for an extended but temporary period. Common situations include insurance-displaced families, film crew accommodations, corporate relocations, and healthcare workers on assignment.
02  What does "Hybrid" mean in this context?
The hybrid model primarily targets mid-term stays but also uses short-term rental activity to fill gaps between MTR tenants. Financial projections blend estimates across both types to arrive at a realistic revenue figure assuming less-than-100% occupancy.
03  Why is the rent so much higher than a traditional rental?
MTR tenants are paying for a fully equipped, move-in-ready home — not just square footage. They bring only their suitcases. The convenience and flexibility command a significant premium. A rough guideline: MTR monthly rent is typically 2 to 2.5× the equivalent long-term rate for the same property.
04  Why are insurance-displaced tenants such a reliable source of demand?
When a home is damaged or made unlivable — by a fire, flood, or other covered event — most homeowner insurance policies include a provision for temporary housing (sometimes called "additional living expenses" or Schedule D). This typically covers 20–25% of the home's insured value per year. For a home insured at $275,000, that's roughly $4,500–$5,700 per month available for rent — paid reliably by the insurance company, not out of the tenant's pocket. These families aren't choosing to be displaced; they need a real home while theirs is being repaired. Atlanta sees steady, year-round demand from this group, making it one of the more dependable tenant sources in the MTR model.
05  Who pays utilities, and how much should I budget?
As the property owner, you cover electricity, water, gas, and internet. In Atlanta, this typically averages $300–$400/month, with summer months running higher due to air conditioning. Budget $350–$450/month to be conservative — this is already included in our financial models.
06  What does it cost to get a property MTR-ready?
Two parts: (1) Renovation — ranges from $15,000–$25,000 for a mostly move-in-ready property to $50,000–$80,000+ for a fixer-upper. (2) Furnishing — budget $25,000–$35,000 to fully equip the home with furniture, bedding, kitchenware, and everything a family needs to move in with just their luggage. Both are included in the total cash-required figures we provide per property.
07  How is the management fee structured?
MTR management is typically a revenue share on collected rent — meaning the fee applies only when rent is actually received. There's no separate leasing fee. The MTR percentage is higher than a standard LTR fee, but the manager only earns when the property is occupied, so their incentive is aligned with yours.
08  What vacancy rate should I plan for?
The projected MTR rent figures we use already factor in realistic occupancy — not a best-case 100%. On top of that, we apply an additional vacancy buffer in the model. We'd rather the numbers hold up under conservative assumptions than have a client caught off guard by a slower month.
09  What if MTR doesn't work out — can I switch to a traditional rental?
Yes. We only recommend properties that also make sense as traditional long-term rentals. MTR is the preferred path because of the higher income, but if you decide to change direction or market conditions shift, the property can be transitioned to a standard lease. We always present both scenarios side by side.
10  Are HOA communities a problem?
Usually, yes. Many HOAs restrict furnished or short-term-style rentals. We look specifically for properties without HOAs, and we also check local zoning and municipality rules before any property moves forward.
11  How much cash do I need to get started?
Our standard models use 30% down. On a $300,000 property, that's $90,000 down — plus renovation, furnishing, and closing costs, typically bringing total cash needed to around $140,000–$160,000 depending on condition. Some investors use a HELOC or other equity from existing properties to fund part of this.
12  Is this strategy sensitive to economic downturns?
It depends on the tenant type. Insurance-displaced families, healthcare workers on assignment, and corporate relocations are driven by necessity — not discretionary spending — so demand from those groups tends to hold up reasonably well. Our model focuses on necessity-driven tenant sources as the primary target.
13  What type of property works best?
Single-family homes — typically 3–4 bedrooms, 2+ bathrooms, no HOA, in a neighborhood with decent schools and access to employment. The property also needs to work as a long-term rental as a fallback. Functional layout and good presentation matter more here than in a standard rental.
14  Is this program available outside Atlanta?
Currently, the full program — with an operational local team, established tenant pipeline, and vetted property management — is in Metro Atlanta. We're evaluating other markets, but don't yet have the same infrastructure elsewhere. If you're asking about a specific city, we'll give you a straight answer about what's available.
15  What are the next steps if I want to look at a property?
Reach out to our team. We'll share properties that match your budget with a side-by-side LTR vs. MTR analysis for each. For anything you're interested in, our local team will visit the property, record a walkthrough, and provide comps and market context before you make any decisions. We'll then guide you through purchase, renovation, furnishing, and launch.

Interested in Learning More?

We're happy to walk you through current properties and run a side-by-side analysis for anything that looks interesting. No pressure — just numbers.

Dani Beit-OrSimply Do It Investing
650-440-5544
dani@simplydoit.net
More Resourcessimplydoit.net
Video: youtu.be/8S-mL3Mvzkc
Disclaimer: All financial projections are illustrative estimates and are not guaranteed. Actual results will vary based on market conditions, property specifics, interest rates, and management execution. This is not financial, legal, or tax advice — please consult your own professional advisors before making investment decisions.